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How to Use AI Well in Your Financial Life

06/16/2025

AI isn’t magic. It’s a tool. A fast one, a powerful one, but still just a tool. If you treat it like an advisor, it’s going to disappoint you. But if you use it to sharpen your thinking, it can save you time and help you see patterns you might have missed. You just have…

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Why We Shut Down: When Money Stress Makes You Freeze

06/09/2025

We often hear that financial problems should be solved with discipline. Just make a plan. Just take action. Just do something. But that’s not how people work when they are overwhelmed. When money is tight and pressure is high, the instinct is not always movement. Sometimes it’s paralysis. Bills pile up, decisions feel heavier, and…

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The Fake Bank Trap: When High-Yield Accounts Aren’t Real

06/09/2025

High-yield savings accounts are great if you’re trying to build an emergency fund or keep savings separate from checking. They allow you to earn at least some growth while keeping that money accessible in a pinch. But as more people look to stash their money in online banks, scammers are moving fast to meet them…

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The Payday Loan Trap: When a Lifeline Turns Into a Loop

06/02/2025

Imagine you’re short $300 to cover rent, your next paycheck is five days away, and your bank balance is nearly zero. For millions of Americans, this isn’t a hypothetical. It’s a monthly occurrence. Enter the payday loan. On the surface, payday loans offer fast cash with no credit check and minimal paperwork – often approved…

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Tariffs: Who Pays, Who Gains?

05/26/2025

It’s one thing to understand what a tariff is but it’s another to understand who benefits once it’s in place. If we pay more at the register, where does that money go? Is it fueling government programs? Offsetting deficits? Just disappearing into the system? And if higher prices are the price of “protectionism,” is anyone…

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Why Expense Forecasting Is the Habit You Didn’t Know You Needed

05/19/2025

Many people are familiar with expense tracking. You look back at what you’ve spent, categorize it, and highlight areas that could be more efficient based on your goals. It’s incredibly useful and something we strongly encourage. But it’s just one piece of the puzzle. There’s a reason every business doesn’t just track expenses but also…

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Budgeting App Scams Why “Safe Enough” Isn’t Good Enough

05/19/2025

Last summer, Creditnews Research released its findings on the data safety practices of popular financial apps. Their findings were eye-opening. Not only did the majority of apps share some form of user information with third parties, but many shared far more sensitive data than users would expect. This issue doesn’t just affect budgeting tools—it stretches…

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The Evolution of ‘Buy Now, Pay Later’ (BNPL) Services

05/12/2025

A few decades ago, if you couldn’t afford to buy something outright, you had two options: wait and save, or use layaway. Layaway was a patience-based system – you paid for the item in installments before receiving it. It taught discipline, but it also came with the risk of cancellation, restocking fees, or simply losing…

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Day Trading Gurus: The Social Media Scam That Won’t Die

04/28/2025

Social media has become the perfect stage for day trading scammers. They promise instant wealth, total freedom, and a life you can only get by joining their Discord group, paying for their signals, or copying their trades. TikTok and YouTube are packed with these stories. Some are polished. Some even look scrappy on purpose because…

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Why Does News Cause Market Swings?

04/21/2025

Ever wonder why a company reports record profits and the stock drops? Or why bad economic news sometimes sends the market up? News affects markets – but not always in the way you’d expect. The Power of Earnings, Fed Announcements, and Data Drops Some news matters more than others. Corporate earnings reports give investors a…

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Smart Strategies for Education Funding: Unlocking the Benefits of 529 Plans and Tackling the True Costs of College

02/10/2025

Planning your child’s education is a pivotal financial milestone, and with college costs continually rising, having a solid strategy is more important than ever. While grants, scholarships, and student loans can help bridge the gap, these options are often uncertain and difficult to plan for in advance. This guide focuses on the key savings tools…

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2025 Market Outlook: Putting Your Financial Knowledge to Work

02/03/2025

Now that we’re a month into 2025, we can begin to see how the year is taking shape and evaluate the major forecasts with fresh eyes. Over the past few weeks, we’ve explored the fundamentals of financial literacy – from understanding different types of investment accounts to breaking down various asset classes and investment strategies.…

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Understanding Investment Fees: What You’re Paying For and Why It Matters

01/27/2025

When it comes to investing, fees might not be the most exciting topic, but they’re one of the most important. We keep talking about keeping fees low and leaning toward ETFs – but in the end that is a personal decision as mutual funds do come with some added benefits. So in order to arm…

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Your Investment Starter Pack: Essentials and First Steps

01/27/2025

Starting your investment journey might feel overwhelming, but it doesn’t have to be. With a clear plan and the right approach, you can set yourself up for long-term success. Over the last two weeks, we’ve covered the importance of building the right financial team and understanding your investment account options. Now, it’s time to take…

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Where to Start: Choosing the Right Account for Your Investments

01/20/2025

For many people, the hardest part of investing is simply figuring out where to begin. After all, understanding ETFs and mutual funds is one thing, but knowing where to hold those investments is another challenge altogether. Let’s break down the basics of different types of investment accounts to help you understand how they work and…

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ETFs vs Mutual Funds: How to Choose What’s Right for You

01/20/2025

Last week, we explored the basics of managing investments on your own versus working with a professional. For some, the decision to go it alone is more than a way to save time or money – it’s an exciting opportunity to dive deeper into a topic they genuinely enjoy. If that resonates with you, one…

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Who’s on Your Team? Choosing the Right Financial Partners

01/13/2025

When it comes to managing your financial life, it’s tempting to think you can go it alone. And sure, there are plenty of things you can handle yourself – we’ll get to that in the next article. But some challenges call for a dream team of professionals to guide you through the complexities. The question…

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The Basics of Estate Planning: Wills, Trusts, and Why They Matter

01/06/2025

Estate planning is for anyone who wants to avoid leaving behind a mess. If you want your family to skip unnecessary headaches, legal drama, and extra expenses, you need a plan. This isn’t something to push off for “later” because, let’s face it, “later” has a way of sneaking up on you. Here’s the deal:…

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The Resolution Revolution: Financial Habits Worth Keeping in the New Year

12/30/2024

As we approach the end of another year, it’s tempting to fall into the familiar cycle of setting ambitious New Year’s resolutions, only to abandon them by February. Research shows that the majority of resolutions fail not because they lack merit, but because they’re too grandiose or unsustainable. So, why not break the cycle this…

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Understanding Enhanced Catch-Up Contributions for 2025

12/23/2024

Last week, we explored ways to maximize your retirement savings before year-end, including taking full advantage of IRA, 401(k), and TSP contributions. This week, let’s look ahead to an exciting development for retirement savers: the enhanced catch-up contributions introduced by the SECURE 2.0 Act, set to go into effect in 2025. These changes could make…

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Why Financial Conversations Leave So Many People Feeling Foggy

06/23/2025

You show up prepared. Maybe you’ve got a few questions written down, maybe you’ve reviewed your account statements, maybe you’ve even watched a few videos to brush up on the basics. You’re trying to be proactive. But somewhere during the conversation, things start to slip. You hear a stream of words that sound technical and…

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The 4 Most Misunderstood Words in Financial Conversations

06/23/2025

If you’ve ever walked away from a financial conversation feeling like you “should” have understood more, you’re not alone. A big part of the confusion comes down to language. Financial professionals often use everyday words that sound familiar but carry a different meaning once they’re inside a retirement plan, an insurance policy, or an investment…

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Fake AI “Advisors” Offering Personalized Plans

06/16/2025

AI-based tools are all over the financial space right now. Some are legitimate. Some just want your data. And in between, there’s a growing category of suspicious sites pretending to offer personalized financial advice powered by artificial intelligence. This isn’t a new scam. It’s just a rebranded version of the old “free retirement plan” pitch,…

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The Real Risk Isn’t AI. It’s the Urge to Hand Over the Wheel

06/16/2025

We all say we want financial clarity. But sometimes, what we actually want is someone (or something) to just tell us what to do. That’s where AI starts to feel seductive. It’s fast. It’s confident. It doesn’t get tired or judge you. It doesn’t even need context – it just needs inputs. But that’s also…

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You Don’t Need Investing Advice If You’re Not Investing

06/09/2025

We live in an age of nonstop financial noise. We hear about asset allocation, sequence of returns risk, and rebalancing… but what if you don’t even have a portfolio or a company plan to contribute to? That is a very real situation for millions of people. If you’re focused on paying the bills, managing debt,…

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Why Debt Creates Shame (And Why That Shame Isn’t Yours to Carry)

06/02/2025

Debt is a financial issue, but it rarely feels like just a math problem. It feels like a moral one. Like failure. Like everyone else has it together and you missed something obvious. And unlike other financial challenges, debt tends to carry a weight that goes beyond the balance. It carries shame. Quiet, isolating shame…

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The Tariff Excuse

05/26/2025

Any time prices start rising, explanations follow. Some are legitimate. Others? Not so much. And lately, one excuse has been popping up more and more: “Because of tariffs.” Retailers and manufacturers know that most consumers don’t fully understand how tariffs work—or whether they even apply to the products they’re buying. That gap in knowledge creates…

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The Dopamine of RETAIL THERAPY

05/12/2025

You clicked “Pay Later.” It felt like control. Easy. Harmless. Almost smart. But that little rush you got when you hit the buy button? That wasn’t budgeting. That was dopamine. Retail therapy isn’t just a joke or a meme. It is a real psychological loop. When we shop, especially when we are stressed, bored, or…

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When Do Financial Professionals Actually Take Action During Market Drops?

04/28/2025

Now that we’ve clarified when “stay the course” applies and why it’s used, let’s look at the other side of the coin: when to take action. Even in the best of times, financial plans evolve. A solid plan needs to be flexible and sometimes that means making changes. Financial professionals don’t sit idle through every…

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Fear-Based Scams: How Market Panics Create Easy Targets

04/21/2025

When markets get shaky, emotions run high – and scammers know it. Fear, confusion, and a sense of urgency are exactly the conditions fraudsters look for. During volatile markets, scam activity often surges because people are more vulnerable. They’re scared about losing money and looking for quick solutions or safer alternatives. That’s when the predators…

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